Words create images and images create action. This quote from Justice Ruth Bader Ginsberg underscores the power of words:
“At Cornell University, my professor of European literature, Vladimir Nabokov, changed the way I read and the way I write. Words could paint pictures, I learned from him. Choosing the right word, and the right word order, he illustrated, could make an enormous difference in conveying an image or an idea.”
If you want change and innovation select words that convey the change or innovation you want to see. Then go beyond the words and take the action necessary make the change reality.