From big data to smart data

There is an arms race in today’s sporting environment. Teams, athletes, coaches and support staff aren’t just fighting for the best facilities and talent, they’re also seeing who can collect the most numbers. This is the era of big data, and the past decade has seen an unrivaled amount of information available in sports from a wide variety of methods, including the use of GPS systems, electronic timing gates, force platforms, blood testing, and general wellness questionnaires. The richness and vastness of information available, however, can also be seen as a curse; both teams and individuals can feel like they have to collect more and more data, in the hope that they can gain an edge over their competitors, and better enhance athletic performance. As with many things, we need to shift the focus on data from quantity to quality.


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