Just doing it may work for Nike selling shoes but in no way does it represent what needs to be done to grow and develop an athlete.
Unfortunately, today I see too many young athletes just doing it with no concern for intensity, quality of movement or intention. As coaches we must not allow athletes to just do it. We must teach and motivate them to do it better every day. Every day, every session the goal should be to do it better. Coaches must teach athletes to hold themselves accountable to personal excellence and commitment. Effort does not take talent or ability therefore the goal each day should be perfect effort. We must also be careful as coaches to not to fall into the trap of “just doing it.” Challenge yourself the same way you challenge your athletes.