When we think about sports psychology, we typically think about how we can best prepare athletes to perform at their best in competition, and to be in a state of mental wellbeing across their careers. However, in doing so, we miss out a crucial person in the athlete development process: the coach. Coaches spend a lot of time with their athletes, and so can be a massive influence; they are also, in their own right, “performers” who can (and do) strive to be elite, just like their athletes.
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