Speed is often what defines key moments in team sports and distinguishes the good teams from the great teams. The key question faces coaches then is: are we creating and environment that nurtures speed, or kills it? All too often we see athletes that fail to get faster as their careers progress or typically, regress in their speed. The systematic progression of athletic and technical capabilities should see running-based sport athletes reach their speed potential in their late 20s or early 30s. It is up to coaches to create an environment to develop speed to its full potential.