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Book Club: Simon Sinek’s Start With Why

Everyone is looking for the secret formula for success. The funny thing is, it might just be one word: why. In Simon Sinek's book Start with Why: How Great Leaders Inspire Everyone to Take Action, he explains the power of simply asking why. The word goes a long ways. The best companies understand the why. The most successful athletes understand the why. Good coaching starts with why, as Vern Gambetta talked about on this week's GAINcast. This month's site theme is setting goals, and good goals start with why. Sinek summarizes the topic well early in the book: