Introducing the Evergreen Athletic Fund

Combine a slowing economy and a post-Olympic year and you have a recipe for struggling amateur athletes. Nike, adidas, and other shoe companies have been the traditional financial backers of elite track and field athletes. Like nearly every other sector of the economy, shoe companies have had their own share of problems recently, including layoffs. Most track and field athletes will have to wait until 2012 to return to the spotlight. With most contracts up for renewal after Beijing, track and field sponsorships have been a quick and easy way for the companies to trim costs.


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