GAINcast Episode 13: Athletic Development

We need a revolution. We are involved with developing athletes, yet so many people are focused the qualities in our job titles: strength and conditioning. No single component of conditioning can be solely responsible for the athletic development of any team or individual. On this episode Vern makes the case for why we need to redefine our profession. This Episode’s Question: Why should our profession change its name from strength and conditioning to athletic development.

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