Confirmation Bias in Coaching

You’re a rational human being aren’t you? You evaluate the evidence, and then make a decision based on the strength on that evidence. You have an open mind. Except you’re human, and that means that you’re perhaps not as rational as you might think. You see, there’s something called confirmation bias. This is where we tend to search for information that supports our preconceptions. If we come across new information, we tend to interpret it in such a way that it will confirm our previously held beliefs. This is one of many biases that together it impossible humans from being rational in our day to day lives.


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