Do not trivialize – do not try to pick the fly shit out of the pepper.
Seek knowledge rather than information.
Specialize in being a generalist.
Get a mentor not a guru.
Be a leader, not a follower.
Understand the spectrum of the demands in the sport you are working with.
Training is more than exercises and training methodology – it is application of the principles of sport science and sound pedagogy.
Beware of the “Sheep Walking” phenomenon, if you follow the flock you will step in shit. Think, think, think!
Ultimately it is about the athlete – we must not forget that.