Rick Rubin on rules

This is from a great book I just finished: The Creative Act: A Way of Being by Rick Rubin. Rubin is a famous music producer. His observations and musings on creativity resonated with me.

Athletes and coaches are artists, great athletes and coaches are incredibly creative. Here is what he had to say about rules:

“Rules direct us to average behaviors. If we’re aiming to created works that are exceptional, most rules don’t apply. Average is nothing to aspire to.”

Rick Rubin