The Latest from Martin

Individualize the delivery, not the program

Ask me 10 years ago about the key to successful coaching and it was all about individualization. Ask me now, and I think most coaches individualize too much. Maybe I’m just getting set in my ways, but the longer I coach the more I see individualization as simply the icing on the cake. It's nice to have and can make all the difference, but the true substance is the program underneath it.