As a high school athletic development coach one of the first questions I always get when talking to a parent is if I individualize the program or do sport specific programs. It is also one of the most irritating questions. Just like the terms “activation” or “posterior chain” the terms “sport specific” or “individualization” have become buzz words the last number of years. I am not sure of the reason why. Maybe because the person I am talking to wants to sound smart on the subject or maybe it’s just because they heard others refer to the style of training they are doing. Regardless, I do not think individualization should be the first thing on an athlete’s mind when it comes to start a new training plan or working with a new coach.