The Latest from Craig

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The words we use matter

If you’re a big athletics fan, and you have a good memory of semi-obscure sprinters, you may well have seen me race a couple of times. In bigger races, such as those at the Diamond League and major Championships, the camera pans across the competitors as they are introduced. Whilst it is the fashion these days to appear relaxed and jovial, earlier on in my career—in the immediate post-Maurice Greene era—athletes tended to be a bit more serious during this pre-race segment. If you go back and watch races from that period, you will often see athletes talking to themselves, and this is a technique I liked to utilize pre-race.