Back in February, Oregonian sportswriter Ken Goe wrote a persuasive article about why the USATF needs to switch its focus from the athletes to the fans. Ken has been writing about track and field for more than two decades and is one of the last print journalists in America that continues to cover the sport. In his piece he stated “If track and field ever is going to regain its foothold in the U.S. sports scene, somebody is going to have to care about the people who buy tickets and tune into televised meets.” I couldn’t agree more. It sounds backwards, but if you focus on the fans, the athletes will be better off. More fans means a more exciting competitive environment. And more fans will bring more sponsors and money for the athletes.
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