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The world of watchmaking and the world of hammer throwing can seem very different at first glance. One appears to rely on power and strength while the other requires finesse and attention to detail. But when you think about it, you could just as easily swap the descriptions. The hammer throw requires as much technique and finesse as it does power. Like the watchmaker, a hammer thrower must combine many parts (speed, rhythm, technique, power, balance, strength, flexibility, etc.) into a working throw. And, like the hammer throw, watch making is also about power. Making a mechanical watch is as much about generating consistent and reliable power to the watch than it is about the looks. After all, the watch’s first function is to tell the right time.
The new Maurice Lacroix Pontos S watch with orange highlights and a NATO strap.
As was the case last year, I was invited to BaselWorld
to get a hands on look at Maurice Lacroix’s
yet-to-be-released new watches for 2012 and a front row seat to their launch event with other friends of the brand and brand ambassadors like Henrik Fisker
, who brought along his new Fisker Karma
hybrid sports car. I always meet some amazing people at these events since Maurice Lacroix selects individuals that have followed a unique course through life, just as Fisker has paved his own path throughout his career to leave a large imprint on the automotive industry. Read more